With no budget for hiring a PR company, I had to be the PR company. It’s amazing when you create a product out of personal need and fully believe in - editors will eventually take notice and are interested in trying it out.
The Distraction Bra™ was published and recognized as the #1 Push-Up Bra by high-end fashion magazines, television, radio and other media outlets. Some include:
This article was the first online article and truly a blessing. They wrote an incredibly witty article about The Distraction Bra™. Not only it changed my business - but also other publications were more willing to test and review the product.
RedVines To The Rescue!
After trying for 6 months to get the attention of the editor who covered bra and alike items - I realized I had to be a bit extra creative. DailyCandy was booming at that time with 2.5M subscribers and was the place to be featured - even more so than fashion magazines.
Thankfully they had listed the favorite candy of each editor on their Website. The final PR email I sent had the subject of: “RedVines For ...”. Delectably she immediately took notice this time! I also filled the box that included the bras with RedVines. She truly loved the bra and it’s absolutely one of the most entertaining, clever and witty articles published for Distraction Bra™. I’m truly grateful as it put my company on the map - generating over 20K weekly from one article.
DailyCandy Top 5 Products
They featured The Distraction Bra™ a second time at the end of the year as Top 5 Products of the year that created the most buzz.
UPN 13 News
UPN was the first media coverage of Distraction Bra™. The gorgeous Lauren Sanchez represented the engaging segment irresistibly. I literally was given hours by the brilliant and professional UPN 13 producer to prepare for a shoot they had scheduled. The 2 models tried all the main push-up bras on the market and gave their honest opinions.
The Distraction Bra was chosen as the only bra that added 2 full cups. UPN also focused on the natural form-fitting look and feel that the ladies noted and ranked the bra also as the most comfortable push-up bra.
UPN ran the segment a few times, with women driving hours from surrounding cities such as San Diego to LA boutiques to purchase the bra. I was not selling the bra on my Website at that time yet.
Sirius Satellite Radio
Nervous, but excited, I managed to give out the host’s bra size while talking about the bra and she cleverly thanking me for exposing that personal information to all their listeners. Completely unintentional! They kindly asked me to come back for a second show since it turned out to be a hit thankfully. This time I kept her bra size discreet.
Salam Magazine Top 10 Sexiest Iranian Women
Being Persian, this one certainly did not sit well with my father initially due to the word “sexiest”- especially that he found out before I did through one of his clients. I was not aware of Salam Magazine as it was their first issue and as some media outlets, they did not contact me first. I was honored to be among great company along with Shohreh Aghdashloo - the Oscar nominated and Emmy winner actress, Dineh Mohajer of Hard Candy and more awe-inspiring ladies.
New Beauty Magazine
The Distraction Bra featured with other top luxury brands and selectively chosen as the only push-up bra that adds 2 full cups.
102.7 KISS-FM Radio
And Many More
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