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Entrepreneur Management Consultant Digital Couture Fashion Pro Creator

The Original designer and creator

The patented Lavand Distraction Bra aka Distraction Bra was designed by Bita Saviss in 1997 while attending USC business school and launched in 1998 with a Design Patent, exquisite fabric directly imported from Italy and intricate details with top-notch in-house manufacturing. It was also the first and only bra available in 80 custom sizes. Its slogan “Adds 2 Full Cups,” coined by Bita Saviss said exactly what it meant with confidence. The bra sold across the United States for nearly ten years.

Throughout the years, The Limited, owner of Victoria’s Secret, was repeatedly seen visiting the BitaSaviss.com retail website. Victoria’s Secret later launched the Bombshell Bra in 2010 which is also a push up bra with a similar design and the slogan “Add-2-Cups” and it sells to this day.

The proof that imitations are never as good as the original.

True creativity doesn't need to imitate.

Creator of The Patented Distraction Bra™

• Unique patented design

• The first and only bra to increase 2 full cups

• The first and only bra available in 80 sizes

• Manufactured in-house with exceptional attention to details: perfect high-end seams, natural teardrop shape cups, blissful comfort and a visionary design to increase 2 full cup sizes
• Made 100% with incredibly soft and breathable 4-way stretch microfiber fabric imported from Italy - exclusively for Distraction Bra™

The Buzz

• DailyCandy Pick + Top 5 Products of The Year

• New Beauty Magazine Best Push-Up Bra

• Nylon Magazine Best Push Up Bra

• In-Touch

• 102.7 FM

• UPN 13 News Covered by Lauren Sanchez Who Compared The Distraction Bra to All Other Popular Push Up Bras and Rated it #1

• Salam Magazine Top 10 Sexiest Iranian Women along with Dineh Mohajer of Hard Cady, Shohreh

Aghdashloo - Oscar Winner and etc.

• Sirius Satellite Best Push-Up Bra

• Published and Recognized as The #1 Push-Up Bra by High-End Fashion Magazines, TV News Channels, Radio and Other Media Outlets

Piece of The Pie

With The Lavand Distraction Bra getting the attention of major publications and sold nationwide - it also got the attention of the biggest player in the industry. Besides their IP address constantly and continuously showing up on our Website, under their parent company, multiple orders were made under key employees of the company.

Although we cancelled those orders, given how they attempted to duplicate the bra and to this day are selling it using the almost identical slogan of Distraction Bra’s “Adds 2 Full Cups” - clearly they got their hands on the bra.

It took 10 years for the key player of the lingerie industry in the United States to catch up with the vision and concept of The Patented Lavand Distraction bra. Flattered.

Management and Consulting - Publicly Traded Companies

Turning Around Publicly Traded Companies Within Months by Generating Positive Cash Flow

• Recognized by C-Suite Executives of Publicly Traded Companies as “Outstanding in Sales”

• Turning 40% Occupancy of a Luxury Commercial Real Estate Full-Service to Over 75% within 3 months

- #1 Sales In The Nation Generating Over 200K Within Months

• Collecting Large Amount of Overdue Debts, Accumulated During Previous Management, While Renewing Leases, Gaining Clients’ Trust and Managing The Entire Center

• 5 Star Customer Service at Full-Service Luxury Office Suites

Regional Account Manager - Rent.com. An E-Bay Company

Fresh out of college, excited and ready to enter the business and entrepreneurship world, I was hired as the 99th employee of a then startup company called Viva.com. They purchased the Rent.com domain for $1M. It was the first time I realized the value of a great domain name. I was beyond grateful to have the opportunity to be promoted within 2 months and be a part of a visionary company that changed the Leasing business.

Rent.com was acquired by e-Bay within a few years for $415M. Although the stock options were a bonus, the true jackpot was the entire experience of learning and growing with a startup company that went public.

Google Ads - Continuous Top 3 Placements

Being among one of the initial companies to learn and use Google Ads for my first business and promoting The Lavand Distraction Bra™ was an invaluable journey. All the Advertising and Marketing classes at USC came in handy when I realized I need to learn Google Ads on my own. It was a new and young Online Advertising system and there were no classes or certification available when it first launched.

What’s great about Google ads is that it’s a fair platform. It’s not solely based on companies bidding the highest price. It calculates how effective each marketing ad is. This means as long as I advertised well and reached my target market, how much I paid was secondary. This was a fair advantage over competitors who were stepping forward mainly with well-budgeted advertising campaigns.

Google Ads - Beating Big Guys

Within a month, my ads were coming up on Google Ads placements among the top 1-3 spots. Did I step on some large corporations’ toes and did they use my keywords and even trademarks and style of marketing in their Google Ads? Certainly. But that’s what attorneys are for. Did it affect my sales? Absolutely not. It just made me more creative. Plus, they couldn‘t compete with a unique bra that created an incredibly natural look and feel - while adding 2 full cup sizes.

Generating a 1000% return on my Google Ads investments gave me the freedom to sell mostly online and work with select boutiques. More notably - working directly with consumers is absolutely priceless.

Google Analytics Certified

A few years ago, I decided to get Google Analytics Certified. Although nothing beats the experience and expertise I gained by promoting my products for nearly 10 years - the certification is a nice addition.

General Motors Marketing Award Of Excellence

Creating and completing an extensive Marketing Campaign for General Motors including Television Commercials, Billboard, Radio and Print.

USC Marshall School of Business

Bachelors of Science in Business Administration and Entrepreneurial Studies

• USC MBA Distinguished Speaker
• USC Marshall School of Business Entrepreneur 30 Under 30

Entrepreneur Management Consultant Digital Couture Fashion Pro Creator

Entrepreneur Management Consultant Digital Couture Fashion Pro Creator

The Original designer and creator

Entrepreneurship and Consulting

Creator of The Patented Distraction Bra™

The Buzz

Piece of The Pie

Management and Consulting - Publicly Traded Companies

Regional Account Manager - Rent.com. An E-Bay Company

Google Ads - Continuous Top 3 Placements

Google Ads - Beating Big Guys

Google Analytics Certified

General Motors Marketing Award Of Excellence

USC Marshall School of Business

Contact Via LinkedIn

Entrepreneur Management Consultant Digital Couture Fashion Pro Creator

Entrepreneur Management Consultant Digital Couture Fashion Pro Creator

The Original designer and creator

Entrepreneurship and Consulting

Creator of The Patented Distraction Bra™

The Buzz

Piece of The Pie

Management and Consulting - Publicly Traded Companies

Regional Account Manager - Rent.com. An E-Bay Company

Google Ads - Continuous Top 3 Placements

Google Ads - Beating Big Guys

Google Analytics Certified

General Motors Marketing Award Of Excellence

USC Marshall School of Business

Contact Via LinkedIn

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